Does GEO optimization require high content originality? Answer: Yes, the higher the originality, the easier it is to be cited by AI models. The essence of GEO (Generative Engine Optimization) is to improve the citation rate of content in generative search and AI summaries. Similar to SEO, originality is just as important, if not higher, in GEO. Because large models are more inclined to extract "unique, clear, and verifiable" information rather than generalized and repetitive paragraphs.
1. Why GEO optimization needs to be highly original
1. Deduplication mechanism of AI models: Large models will filter out a large number of duplicate corpora and tend to use differentiated content as answers.
2. Traceability: Original content is easier to establish authoritative traceability and increase the probability of being cited.
3. Information increment: In hot events or industry analysis, whoever can provide "new facts and new perspectives" is more likely to be cited.
2. What kind of original content is more suitable for GEO
1. Original data: such as industry research, experimental results, and user survey data.
2. Exclusive views: Provide differentiated interpretations on hot events.
3. Structured summarization: Transform complex information into tables, lists, or FAQs, so that even if the content is partially extracted, it can be established independently.
4. Rapid update: If hot original content can be published faster than others, it will increase the citation weight.
3. Risks of low-originality content
1. It is easy to be ignored by the model because there is too much homogeneous information.
2. Even if it is cited, it may be quoted from other sources instead of your website.
3. Under the dual competition of GEO and SEO, the lack of originality will lead to a long-term decline in traffic.
4. How to improve originality in GEO
1. Add data and facts: original charts, cases, and timelines.
2. Write as "citable blocks": short sentences, definitions, and parameter tables, so that single sentences also have independent value.
3. Combine hot spots: Produce original news as soon as possible to improve "newness" and "uniqueness".
4. Clear traceability: signature, institutional endorsement, and reference list to enhance authority.
5. FAQs
1. Can GEO content refer to other people's articles?
Yes, but you need to add differentiated summaries and opinions, not just do secondary splicing.
2. Which is more important, originality or length?
Originality is more important, and AI cites "unique information points", not the word count of the article.
3. What if it can't be completely original?
The existing information can be processed into new structured content by "integration + refinement".
